Andrew Ritchie is the founder of Wonder Works and is a marketing consultant, digital marketing strategist, creative copywriter, senior graphic designer and business analyst based in Melbourne.
I’m an experienced brand, digital and marketing strategy director and offer consulting services within Wonder Works Digital
Business & marketing consulting and advisory
I provide businesses with support as a fractional marketing director, to understand gaps and provide opportunities. This often begins by auditing your marketing channels, interviewing your teams and clarifying your business and customer mission, vision, values and goals.
Strategy development
I have led many roles within business and agencies as a senior strategy director. I bring you the intersection of skills across brand, customer journey development, communications and digital to build cohesive, integrated marketing strategies, implementation plans and ongoing roadmaps.
Brand strategy
I often work with businesses that need help for how to engage their customers. While short-term leads or sales might be needed, long-term engagement will be driven by brand engagement. I help map brand mission, vision and values, developing this into customer-facing key messaging, and offer graphic design to provide logo, style guide and collateral roll out as needed.
Marketing technology planning, scoping and change management
While a marketer at heart, I offer technology insight and bridge gaps between customer teams and digital departments. It’s common to many businesses that tools can be disconnected, or customer data siloed so it’s difficult to deliver work that should be simple. I hope scope requirements and align business technology strategies for website developments, CRM and marketing automation tools, donation platforms and data integrations - from large change plans down to simple quick fixes that can solve a specific process problem.