We can help with this by:

• researching your customers’ needs and developing core personas

• mapping the current state customer experience to identify the gaps and opportunities

• developing the marketing strategy through an ideal CX plan – mapping all stages from onboarding, through engagement, purchase and loyalty

• testing creative, messages and new ideas to validate the experience.

We can help improve or replan your website by:

• gathering customer research for your website needs

• mapping the website user journeys for each key persona

• developing website KPIs and target metrics

• creating the information architecture

• developing wireframes and final designs

• sourcing and partnering with a developer to create a future-proofed website.

Depending on your business, we might do this by:

• building a product strategy for the year ahead (whether your product is physical, ecommerce, a service or a charity donation)

• mapping your lead funnel to identify the targets for your lead products

• developing the go-to-market schedule for rollout across the quarter and year

• provide you with campaign and channel implementation services to drive leads in new, creative ways

• create new lead magnet opportunities.

We can drive greater brand preference for you with:

• a brand refresh across logo, creative guidelines and messaging

• a content strategy to focus your brand on core areas for which you can drive thought leadership

• branded awareness campaigns across advertising and PR to drive immediate visibility.

We can do this through system and process mapping together by:

• auditing the current process to collect and convert new prospects across the sales conversion

• developing the fit-for-purpose sales conversion funnel

• setting the KPIs across lag measures (such as traditional revenue targets) and lead measures (behavioural indicators that check if you’re ‘on track’)

• scoping required system uplift across CRM, marketing automation and more – identifying the best tools to improve your team’s efficiencies

• training staff and developing training material for new systems and process.

We can solve this in two ways, or ideally a combination of both.

1 We act as an extension of your team bringing expertise across channels.

• Email and SMS automation journey creation

• Digital advertising management

• Social media content creation and growth

• Search engine optimisation

• Website content creation and management

• Digital and printed collateral and brochure material

• Event management for webinars, product events and conferences

• Design and copywriting

2 We help increase your team’s capability and skills.

• Hiring, ensuring you create ads that attract the best candidates

• Training in how to develop marketing strategies

• Training in creative concept and campaign generation

• Building processes to utilise AI and speed up campaign delivery

• Channel skill workshops, to train staff across priority channels or tool usage