Purpose-Driven digital growth for Nonprofits

Digital marketing and nonprofit consulting to multiply your impact with every campaign, channel, and donation working harder

Fundraising and the charity landscape is changing

In working with NFPs, we see plenty of change and plenty of noise. But some truths remain consistent when it comes to fundraising campaigns, content marketing, and digital channels that convert.

  • Generational shifts: Many NFPs struggle to connect with younger donors, even though Millennials and Gen Z now represent Australia’s largest giving segment. These audiences expect authentic content, transparency, and proof of impact before they engage.

  • Digital drives decisions: Face-to-face and direct marketing still work — but they’re now powered by digital influence. Most donors research across multiple channels, and 70% go online first before donating or buying.

  • Donor trends are changing: Regular givers remain the backbone for many charities, but they’re often older, long-standing supporters. The challenge is converting one-off donors into regular contributors through smarter storytelling, creative campaigns, and CRM-led journeys.

  • Social enterprise growth: Social enterprises are expanding fast, blurring the lines between business and purpose. Donors increasingly expect to see and feel their impact — whether they’re buying a product or making a gift. We help social enterprises scale and traditional charities adapt to reach these new audiences.

Your brand needs a customer-led marketing and CX strategy to cut through.

Looking for a nonprofit marketing agency that understands your brand? Book a free strategy session today.

Our Approach

Digital marketing & customer experience consulting for nonprofit brands

At Wonder Works Digital, we specialise in helping nonprofit brands develop donor-first strategies, execute impactful marketing, and optimise technology to drive growth. We excel at human-centred design to optimise brand and digital experiences.

Donor experience strategy

We believe the way to ongoing success is developing a full view of your donor experience. We support by mapping audience growth opportunities, linking audiences to your brand mission and values. We then map the experience for ongoing digital activities that drive creative attention, consideration, and donation.

Digital Campaign Activation

From content marketing to SEO, digital advertising, email automation, and social media strategy, we execute marketing that delivers measurable results to drive new donors from fundraising campaigns, content and social growth, gifts & wills opportunities and more.

CRM and Website Enablement

Often the disconnection and complexity of technology can slow down processes internally, or make a difficult donor experience online. We help scope and improve CRM processes, audit and develop your website, and improve your donation form conversion with best practice creative.

Our Work in Action

  • Simplifying pathways for pro bono legal help

    Simplifying pathways for pro bono legal help

    Justice Connect, a leader in pro bono legal services, faced a critical challenge: their website, while content-rich and full of valuable resources, was outdated, disjointed, and difficult to navigate. We helped by:

    - Conducting an UX and analytics audit of the website
    - Mapping the web journey for people in need, to simplify how to find help.
    - Developed the website requirements brief
    - Created high fidelity wireframes for design.

  • Creating calm moments that last a lifetime

    Improving experiences through grief

    Working with the Greater Metropolitan Cemeteries Trust we supported:

    - Strategic marketing and communications planning for the launch of the new Harkness Memorial Park.
    - Online experience development through a Harkness microsite designed to drive interested leads.
    - SEO, analytics and requirements workshops to understand how to create an industry-leading web experience.

  • Driving McHappy Day uptake

    Making McHappy Day Meaningful

    Working with McDonalds we developed the campaign experience for McHappy day:

    - Email journey development to drive participation.
    - Developed key messaging to focus on need and impact.
    - Drove increased purchase of McHappy day items before the day, to drive increased donation dollar.

Nonprofit Marketing, Branding & Customer Experience Services

  • Donor experience mapping

  • Brand, into content and social media growth

  • Digital advertising strategy

  • Website UX design, auditing and planning

  • SEO and content marketing creation

  • CRM planning and email automation

  • Product UX/UI Development

  • Marketing strategy planning

Why Work With Wonder Works?

Nonprofit fundraising and marketing isn’t just about selling - it’s about understanding how brands can truly connect with prospective and current donors to grow, by connecting your mission with audience values.

Here’s what sets Wonder Works Digital apart:

  • Experienced senior nonprofit consultants – We’ve worked worked with global and local Australian charities and nonprofits to grow donation experiences.

  • Deep understanding of the nonprofit sector – We understand longstanding and growing trends from across our clients and in available research, bringing you best practice, meaningful change.

  • Proven success in digital growth – We have delivered successful lead and donor generation campaigns and always on activity.

Let’s Create Meaningful Donor Experiences

Whether you’re launching a new product, improving donor engagement, or refining your marketing & fundraising strategy, we’re here to help.

Let’s talk about how Wonder Works Digital can support your brand.