Social media marketing
We provide strategic social media marketing services that help your organisation plan, create and manage always-on, organic and paid social media activity. By focusing on the right platforms, we grow your brand awareness, deepen engagement and build genuine community connection.
Aligning your social media marketing with a focused social content strategy ensures your organic socials build authentic community engagement and drive long-term brand trust.
Why social media marketing matters
Increase brand visibility and awareness
Build trust with your community
Drive traffic to your website
Engage supporters with impactful stories
Maximise return on marketing investment
Trusted by leading and local brands
What we deliver
Social media strategy
Develop a comprehensive roadmap detailing platforms, target demographics, content pillars and engagement goals.
Social content strategy
Create a structured plan for storytelling that highlights your mission, achievements and community impact.
Organic social media
Manage day-to-day content scheduling, community engagement and brand building across your channels.
Paid social media
Design and execute targeted advertising campaigns to increase support, donations or event registrations.
B2B social media
Position your organisation as a sector leader through professional networking, advocacy and corporate engagement on LinkedIn.
Flexible and static ads
Work with the platforms your audiences uses, and with the ones you want to break into, including Facebook, Instagram, YouTube and TikTok.
Social media management
Oversee ongoing platform monitoring, always-on implementation and channel growth tracking.
Performance tracking
Set up clear reporting systems to monitor impact and outcomes.
Our approach
How we manage social media marketing services
Audit existing channels. We evaluate your current performance, audience demographics and competitor presence across platforms.
Define the strategy. We establish clear content pillars, platform priorities and key performance metrics for always-on, organic and paid approaches.
Build content plans. We draft practical content calendars that align with your key organisational milestones.
Launch campaigns. We set up precision audience targeting and creative assets for all relevant channels.
Monitor and engage. We track community responses and manage channel interactions to maintain high engagement.
Review and optimise. We deliver data-driven reports to refine our tactics and improve future results.
Frequently asked questions
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Choosing the right platforms depends entirely on your target audience. For instance, educational institutions often find success using Instagram, Facebook and increasingly TikTok marketing to reach teachers. Not-for-profits and B2B organisations frequently leverage LinkedIn marketing to connect with corporate partners, grant bodies and professional stakeholders. Our social media strategy helps identify where your community spends their time.
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Organic social media focuses on building and nurturing your existing community through regular, non-paid posts that share your daily activities and stories. Paid social media involves dedicating an advertising budget to reach specific audiences outside of your current followers. For-purpose organisations use paid campaigns to drive immediate actions, such as boosting event registrations, or end of financial year donations.
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The term ‘always-on’ refers to a continuous, consistent marketing presence, rather than a short-term, campaign-based launch. Always-on social media can be either organic, paid, or a mix of both.
Most successful organisations combine both approaches. They use organic always-on to nurture their existing community and paid always-on to consistently bring new customers into the conversion funnel.
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We understand that education, health and not-for-profit organisations can operate in sensitive environments. As part of our social media management services, we collaborate with your team to establish clear community guidelines, escalation paths and approved messaging frameworks. This ensures all comments, questions and direct messages are handled professionally, maintaining your brand reputation and fostering a safe online community.
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Yes, our social media services are highly collaborative. We often provide high-level social media consulting and strategic content frameworks, while your internal team handles daily posting and photography. This hybrid approach ensures your content remains authentic and grounded in your daily operations, while benefiting from external strategic direction, paid campaign management and performance analysis.
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We measure success based on your specific organisational goals rather than solely on generic vanity metrics. For brand awareness, we track reach and impressions. For community connection, we monitor meaningful engagement rates and comments. When running paid campaigns for fundraising appeals, we focus on concrete conversion metrics like website clicks, form completions and total donations achieved.