You can’t scroll through LinkedIn (or life) without bumping into AI. And yes, it’s changing how we live, work, and search. There’s been a lot of noise about AI’s impact on SEO. Headlines like “AI is killing traditional SEO!” or “Your website will never rank again!” And with it, new terms are emerging, like GEO (Generative Engine Optimisation).

There’s some truth to it. The way people search is evolving. But it’s not as dramatic as the headlines suggest.