The Australian Digital Experience Survey

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Help create local digital, marketing and fundraising insights and we’ll donate $5 to charity for every entry.

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Why this research matters.


As marketers, digital and fundraising staff, we see an overwhelming amount of research and trend reports, but most of it is from overseas.

So where is the Australian context? We created this survey to support growth needs in a local context and share challenges and realistic growth opportunities in Australia.

The Australian digital experience survey is built to reflect that reality by bringing together insight from senior marketing, fundraising and digital leaders across Australia.

This is an Australian report, informed by Australian professionals, for organisations operating in this market.

Take the survey

Every survey respondent generates a $5 donation

Upon completing the survey, you can nominate one of three charities below. Wonder Works Digital will donate on your behalf.

Skyline Foundation Logo

Skyline Foundation

Enabling academically high-ability students navigating economic and social adversity to flourish in their communities.

Minus18 Logo

Minus18

Improving the lives of LGBTQIA+ youth by creating an Australia where all young people are safe, empowered and supported.

The Lost Dogs Home Logo

The Lost Dogs Home

Providing animal welfare services, reuniting lost pets with families, finding new homes and supporting positive outcomes for companion animals.

Who can participate?

We invite participation from senior professionals currently working in Australia within:

  • Education organisations
  • Not-for-profit organisations
  • Charities
  • Social enterprises
  • Corporate brands

Eligible roles include senior leadership positions in:

  • Marketing
  • Fundraising
  • Digital experience and MarTech

This survey is intended for decision-makers and strategic leaders responsible for digital performance, fundraising outcomes, donor engagement, or marketing investment.

If you influence strategy, budget allocation, digital direction or revenue performance, your insight is highly relevant.


Why participate?

Participating in the survey contributes to both your organisation and the broader sector.

The findings will help:

  • Elevate the visibility of digital marketing and fundraising challenges in Australia.

  • Provide an evidence base for board and executive-level discussions.

  • Identify emerging trends specific to the Australian operating environment.

  • Highlight capability gaps and investment priorities

  • Inform more confident strategic decision-making

  • Strengthen the collective voice of marketing, fundraising and digital leaders.

For participating professionals, the final report provides:

  • A grounded benchmark of how peers are responding to sector pressures.

  • Clarity on AI adoption and digital transformation trends

  • Insight into where leaders are investing and reallocating resources

  • A credible reference point for internal advocacy and strategic planning

Finally, for every completed survey, participants will have the opportunity to select one of three nominated Australian charities, and Wonder Works Digital will make a donation on their behalf.

Take the survey

Survey Open: 23/02/2026

Survey Closes: 15/04/2026

Report release date: 15/06/2026

Take the survey

Terms and Conditions

  1. The survey is being run by Wonder Works Digital Pty Ltd.

  2. The survey opens 23/02/2026 and closes 15/04/2026.

  3. Donations will be calculated based on survey responses, and Wonder Works Digital will make donations direct to the charities by 30/04/2026. Wonder Works will donate $5 per respondent, to the total of the number of responses with choice for each charity.

  4. Respondents that complete at least 50% of the survey will be counted toward a donation, if they have chosen 1 of the 3 charities for Wonder Works Digital to donate to, up to a total donation value of $2,500 total across charities combined (WWD have the right to increase the donation value if we choose to).

  5. Wonder Works Digital reserves the right to change these dates (for example if we want to keep the survey open for longer, to get more responses). If this happens, these terms and conditions will be updated and clearly marked with 'Updated' and the date in DD/MM/YYYY format indicating the date of change.

Not ready to complete the survey?

You can still receive the report when it’s ready. Join the waitlist to be among the first to access it when it’s released in June 2026. Join waitlist

About Wonder Works Digital

Making marketing human through customer-first experiences.

Wonder Works Digital is a full service Melbourne based digital marketing and fundraising and to help purpose-driven businesses grow.

We help purpose-driven teams focus on what matters most and turn customer-first thinking into practical action.

  • Map your ideal customer experience to improve your marketing effort. Read more

  • Evolve your brand with fresh visual and messaging approaches to differentiate from competitors. Read more.

  • We can manage your campaigns and content to grow results across social media, web content, advertising, email. Read more.

  • Create attention-grabbing creative campaigns, or our help with design and copywriting needs. Read more.

  • Develop your business strategy to evolve your digital capability in-house and in reaching customers. Read more.

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