The Australian Digital Experience Survey

Help create local insights for the education and non-profit sector

Why this research matters.

As marketers, fundraisers and digital staff, we see an overwhelming amount of research and trend reports, but most of it is from overseas.

So where is the Australian context? We created this survey to support growth needs in a local context and share challenges and realistic growth opportunities in Australia.

The Australian digital experience survey is built to reflect that reality by bringing together insight from senior marketing, fundraising and digital leaders across Australia’s NFP and education sectors.

This is an Australian report, informed by Australian professionals, for organisations operating in this market.

Take the survey

Every survey respondent generates a $5 donation

Upon completing the survey, you can nominate one of three charities below. Wonder Works Digital will donate on your behalf.

Skyline Foundation

Enabling academically high-ability students navigating economic and social adversity to flourish in their communities.

Minus18

Improving the lives of LGBTQIA+ youth by creating an Australia where all young people are safe, empowered and supported.

The Lost Dogs Home

Providing animal welfare services, reuniting lost pets with families, finding new homes and supporting positive outcomes for companion animals.

Who Can Participate?

We invite participation from senior professionals currently working in Australia within:

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Education organisations
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Not-for-profit organisations
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Charities
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Social enterprises
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Commercial organisations
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Eligible roles include senior leadership positions in:

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Marketing
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Fundraising
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Digital experience and MarTech
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This survey is intended for decision-makers and strategic leaders responsible for digital performance, fundraising outcomes, donor engagement, or marketing investment.

If you influence strategy, budget allocation, digital direction or revenue performance, your insight is highly relevant.

Why Participate?

Participating in the survey contributes to both your organisation and the broader sector.

The findings will help:

Elevate the visibility of digital marketing and fundraising challenges in Australia.
Provide an evidence base for board and executive-level discussions.
Identify emerging trends specific to the Australian operating environment.
Highlight capability gaps and investment priorities
Inform more confident strategic decision-making
Strengthen the collective voice of marketing, fundraising and digital leaders.

For participating professionals, the final report provides:

A grounded benchmark of how peers are responding to sector pressures.
Clarity on AI adoption and digital transformation trends
Insight into where leaders are investing and reallocating resources
A credible reference point for internal advocacy and strategic planning

Finally, for every completed survey, participants will have the opportunity to select one of three nominated Australian charities, and Wonder Works Digital will make a donation on their behalf.

Take the survey

Survey Open: 23/02/2026

Survey Closes: 15/04/2026

Report release date: 15/06/2026

Take the survey

Not ready to complete the survey?

You can still receive the report when it’s ready. Join the waitlist to be among the first to access it when it’s released in June 2026. Join waitlist