In purpose-led sectors like not-for-profits and education, it’s more important than ever to built trust and make connection through shared values. Yet even though we all share a passion for our causes, marketing activity often takes the form of one-way broadcast.

How do we engage and motivate people through digital change?

In today's businesses, digital change is inevitable. Evolving market demands on strategy, structure and the need for digital transformation all necessitate adjustments within organisations (think how AI is already shifting the perspective on roles that might be needed). However, navigating significant change can be tricky, often leading to employee resistance and a disengaged workforce.